Special Collections Department
403 Parks Library
Iowa State University
Ames, IA 50011-2140
RS 5/6/52
Martha Dloughy Squire
WOI-TV Visuals, 1953-1955, n.d.
Descriptive summary
creator: |
Squire, Martha Dloughy |
title: |
WOI-TV Visuals |
dates: |
1953-1955, n.d. |
extent: |
3.07 linear ft. (2 oversized boxes) |
collection number: |
RS 5/6/52 |
repository: |
University Archives, Special Collections Department, Iowa State University. |
Administrative information
access: |
Open for research |
publication rights: |
Consult Head, Special Collections Department |
preferred citation: |
Martha Dloughy Squire WOI-TV Visuals, RS 5/6/52, Special Collections Department, Iowa State University Library. |
Historical note
WOI-TV was the first television station owned and operated by an institution of higher learning in the U.S., beginning in February, 1950. At that time, the station was the only one to televise a regular schedule of programming into central Iowa, until 1954. The station was truly unique in that as an educationally owned television station, WOI-TV was also granted a commercial license by the FCC. WOI-TV's pioneering activities in applying television to education helped stimulate support for the institution of educational television across the United States. Iowa Iowa State University sold WOI-TV to Capital Cities Communications, Inc. (parent company of ABC Television) during 1994. Martha Jane Dloughy Squire was employed by WOI-TV as staff artist (1952-1955) after graduating from Iowa State College (University) with a B.S. (1951) in applied art. Her responsibilities included designing the titles, credits, and promotional visuals used on WOI-TV for various productions. |
Collection description
This collection (1953-1955, n.d.) consists of visual graphics from the 1950s used for WOI-TV programming. The visuals were all designed by Martha Dloughy Squire, WOI-TV's art director at the time. The visuals include special announcements for news bulletins and programs; promotional spots for WOI television and radio programming; promotional spots for individual Iowa State academic departments; promotional spots for the Iowa State Fair, the Iowa Boys State Basketball Tournament, and the Iowa State VEISHEA and homecoming celebrations; and television program titles and credits. The visuals were constructed of paper and various media and pasted onto tagboard. They range in size from 6" x 7" up to 14" x 19". Almost all of them have notes written on the back, probably by Squire, describing the visual and what it was used for. Most of them have suffered from water damage resulting in warping. The collection also contains three glass slides of television visuals created by Squire and a postal mailing label designed for WOI letters and envelopes. |
Organization
The collection is listed alphabetically. |
Container list
Box |
Folder |
Title |
Dates |
1 |
1 |
Announcement spot for "TB" |
n.d. |
2 |
1 |
Announcement spot for "WOI-TV Special News Bulletin" |
n.d. |
2 |
2 |
Credits: "Art Director Martha Dloughy" |
n.d. |
2 |
3 |
Credits: Unidentified program (2 items) |
n.d. |
2 |
4 |
Credits: Unidentified program (2 items) |
n.d. |
1 |
22 |
Department promotional spot for "Aero Engineering" |
n.d. |
1 |
23 |
Department promotional spot for "Agricultural Engineering" |
n.d. |
1 |
2 |
Department promotional spot for "Ceramic Engineering" |
n.d. |
1 |
24 |
Department promotional spot for "Plant Pathology" |
n.d. |
2 |
21 |
Ding Darling cartoon, redrawn for use in TV programming |
n.d. |
1 |
3 |
Postal mailing label for WOI-TV letters with text "WOI-TV – The Nation's 1st Educational Television" |
n.d. |
2 |
5 |
Program title and captions: "A Moment of Meditation" (includes 1 title and 10 "thoughts of the week") |
n.d. |
2 |
6 |
Program title and credits: "Art 401: Crafts for Recreation" (4 items) |
n.d. |
2 |
7 |
Program title and credits: "Best Buys" (3 items) |
n.d. |
2 |
8 |
Program title and credits: "Coffee Break" (2 overlays) |
n.d. |
2 |
9 |
Program title and credits: "Down to Earth" (includes 5 overlays and background) |
n.d. |
1 |
4 |
Program title and credits: "Golden Strings" (2 items) |
n.d. |
1 |
5 |
Program title and credits: "Making Faces" with Herb Hake credit (2 items) |
n.d. |
2 |
10 |
Program title and credits: "This Is National Educational Television" (4 items) |
n.d. |
2 |
11 |
Program title and credits: "Thursday's Child" (includes 7 overlays and background) |
n.d. |
2 |
12 |
Program title and credits: "Your Health" (2 items) |
n.d. |
2 |
13 |
Program title: "10 O'Clock News with Wally Bishop" |
n.d. |
2 |
14 |
Program title: "Home Economics" |
n.d. |
1 |
6 |
Program title: "Martha's Notebook" used in the Martha Duncan Show |
n.d. |
1 |
7 |
Program title: "Musician Comments" |
n.d. |
1 |
25 |
Program title: "National Ohio Institute Award, WOI-TV, Ames, Iowa" |
n.d. |
1 |
8 |
Program title: "TC on TV" |
n.d. |
2 |
15 |
Program title: "This Week in Pictures" |
n.d. |
2 |
22 |
Program title: Noon news |
n.d. |
1 |
9 |
Promotional spot for "Adventures in Art" |
n.d. |
1 |
26 |
Promotional spot for "Focus on Sports" |
n.d. |
2 |
16 |
Promotional spot for "Handy Man" |
n.d. |
1 |
10 |
Promotional spot for "Landmarks in Iowa History" |
n.d. |
2 |
17 |
Promotional spot for "Sunday Afternoon. Books. News. Music. Drama." |
n.d. |
1 |
11 |
Promotional spot for "TC on TV" |
n.d. |
1 |
12 |
Promotional spot for "Your Home Hour" |
n.d. |
2 |
18 |
Promotional spot for Boys State Basketball Tournament |
n.d. |
1 |
13 |
Promotional spot for Iowa State Fair: "Everyone's Going to the Fair" |
n.d. |
1 |
14 |
Promotional spot for Iowa State Fair: "State Fair, WOI-TV, Channel 5" |
n.d. |
1 |
15 |
Promotional spot for Iowa State Fair: "State Fair, WOI-TV, Channel 5" |
n.d. |
2 |
23 |
Promotional spot for Iowa State Homecoming using early depiction of Cy |
1955 |
1 |
27 |
Promotional spot for VEISHEA: "Come to VEISHEA, Iowa State College, May 13-14-15" |
1954 |
2 |
19 |
Promotional spot for VEISHEA: "VEISHEA, May 14-15-16" |
1953 |
1 |
16 |
Promotional spot for WOI Radio: "Classical Music" |
n.d. |
1 |
17 |
Promotional spot for WOI Radio: "Drama Tonight on WOI-FM" |
n.d. |
1 |
18 |
Promotional spot for WOI Radio: "Drama WOI-FM 90.1 mc" |
n.d. |
1 |
19 |
Promotional spot for WOI Radio: "Music on WOI-FM Tonight" |
n.d. |
1 |
20 |
Promotional spot for WOI Radio: "Music Shop" |
n.d. |
2 |
20 |
Promotional spot for WOI Radio" Classical Music" (draft) |
n.d. |
1 |
21 |
Various title spots (3 slides) |
n.d. |