Special Collections Department
403 Parks Library
Iowa State University
Ames, IA 50011-2140
MS 219
Agricultural Publications Files of the Progressive Farmer
Collection, 1919-1991, undated
Descriptive summary
| creator: |
|
| title: | Agricultural Publications Files of the Progressive Farmer Collection |
| dates: | 1919-1991, undated |
| extent: | 0.63 linear feet (1 document box, 1 half-document box) |
| collection number: | MS 219 |
| repository: | Special Collections Department, Iowa State University. |
Administrative information
| access: | Open for research |
| publication rights: | Consult Head, Special Collections Department |
| preferred citation: | Agricultural Publications Files of the Progressive Farmer Collection, MS 219, Special Collections Department, Iowa State University Library. |
Abstract
Agricultural Publications files were collected by Jay Wangsward of "Progressive Farmer". The collection consists of circulation records, advertising rate cards, and publisher's statements of publications that were competitors of "Progressive Farmer" magazine in the mid-1900s. |
Historical note
The Agricultural Publications files were collected by Jay Wangsgard, director of advertising services for "Progressive Farmer". Wangsgard compiled competitive publications of the "Progressive Farmer" (for example, "The Farmer" and "Southern Agriculturalist"). Many of the magazines in this collection suspended publication as Wangsward collected them. "Progressive Farmer" and sister publications in the Southern Progress Corporation (formerly known as Progressive Farmer Company) were acquired by Time Incorporated in 1985 and became subsidized by Time-Warner Incorporated. |
Collection description
The collection (1919-1991, undated) consists of advertising rate cards, circulation analyses, and publisher's statements of agricultural publications put together by the Audit Bureau of Circulations. Publisher's statements from "The Farmer-Stockman" contain information about circulation and advertising as well as an analysis of circulation methods. The collection of Southern Farm Publications includes the last issue of "Farm and Ranch". |
Organization
The collection is arranged in alphabetical order by name of publication or publishing company. |
Container list
Box |
Folder |
Title |
Dates |
1 |
1 |
Letter of explanation regarding files |
1991 |
1 |
2 |
Comparisons of advertising rates of various publications |
1959-1972 |
1 |
3 |
"Alabama Farmer": advertising rates |
1965 |
1 |
4 |
Capper Publications Group: advertising rates |
1961 |
1 |
5 |
"The Farm Quarterly": advertising rates |
1967-1970 |
1 |
6 |
"Farm Store Merchandise": advertising rates |
1965 |
1 |
7 |
"The Famer": advertising rates |
1957-1969 |
1 |
8 |
"The Farmer-Stockman": publisher's statements |
1922-1938 |
1 |
9 |
"The Farmer-Stockman": publisher's statements |
1939-1954 |
1 |
10 |
"Holland's Magazine": publisher's statements |
1934-1953 |
1 |
11 |
Midwest Farm Paper Unit: advertising rates |
1962-1963 |
1 |
12 |
"Southern Agriculturalist": publisher's statement |
1919-1933 |
1 |
13 |
"Southern Agriculturalist": publisher's statement |
1934-1951 |
1 |
14 |
"Southern Farm and Home": publisher's statement |
1948-1954 |
1 |
15 |
"Southern Farm and Home": advertising rates |
1972 |
1 |
16 |
Southern Farm Publications: advertising rates |
1951-1970 |
1 |
17 |
Southern Farm Publications: market analyses, news clippings, news releases |
1961-1972, undated |
1 |
18 |
"Southern Planter": publisher's statements |
1923-1941 |
1 |
19 |
"Southern Planter": publisher's statements |
1942-1969 |
1 |
20 |
Southern State Farm Paper Unit: advertising rates |
1960 |
1 |
21 |
Specialized Agricultural Publications, Incorporated: market analyses |
undated |
1 |
22 |
State and Local Farm Papers: advertising rates, circulation analyses |
1959-1960 |
2 |
1 |
"Successful Farming": publisher's statements |
1922-1933 |
2 |
2 |
"Successful Farming": publisher's statements |
1934-1943 |
2 |
3 |
"Successful Farming": publisher's statements |
1944-1954 |
2 |
4 |
"Town Journal": advertising rates |
1954-1956 |