Special Collections Department
403 Parks Library
Iowa State University
Ames, IA 50011-2140

MS 66
National Agriculture Day
Records, 1971-1983, n.d.

Descriptive summary

creator:	National Agriculture Day
title:	Records
dates:	1971-1983, n.d.
extent:	9.63 linear ft. (20 document boxes, 1 oversize box)
collection number:	MS 66
repository:	Special Collections Department, Iowa State University.

Administrative information

access:	Open for research
publication rights:	Consult Head, Special Collections Department
preferred citation:	National Agriculture Day Records, MS 66, Special Collections Department, Iowa State University Library.

Historical note

The first celebration of National Agriculture Day (also known as Ag Day), took place on March 26, 1973 with David S. Bennett of Miller Publishing Company as the Chairperson. The purpose of Agriculture Day is to increase public awareness of American agriculture and the role that agricultural producers play in producing and delivering food to the American public, in addition to celebrating and recognizing the many contributions agriculture makes.

Once celebrated as a single day, there is now (2009) a National Agriculture Day (more commonly referred to as just Ag Day), celebrated on or around the first day of spring, within an entire National Agriculture Week. The Agriculture Council of America (ACA) (formed in 1973), managed by leaders in the agriculture, food and fiber communities, conducts Ag Day at the national level and has done so since 1981. Chapters, usually at the state or regional level, help conduct and coordinate the local and state activities related to Ag Day. A variety of activities take place for the celebration of Ag Day, including farm tours, seminars, media and educational events, poster displays, distribution of promotional and informational publications, presentations at schools and universities, and public talks. Early in its history, Ag Day operated with the sponsorship of the National Agri-Marketing Association (NAMA), but it now has a variety of sponsors each year.

Originally the day was proposed as a national holiday, and this effort was headed by the Miller Publishing Company of Minneapolis, Minnesota. Miller Publishing Company published agricultural related journals and at the time was the nation's leading publisher of agricultural management business information. The company established Agriculture Day in 1972, and March 26, 1973 was the first day of its celebration by the company by designating Ag Day as a holiday for its employees. Miller encouraged other companies and organizations to participate and campaign for recognition of National Agriculture Day as a national holiday. In October, 1972 Miller Publishing Company turned over the organization of Agriculture Day to the National Agricultural Advertising & Marketing Association (later the National Agri-Marketing Association). Although the company continued to participate in the planning and organization of the day, the company recognized that as a commercial publishing company, gaining the support of other publishers and companies would be difficult.

The first of several proposals for a national holiday was submitted in August, 1972 by Representative William Scherle of Iowa to the House of Representatives (H. J. RES. 1280). Even though it was never named a national holiday, by 1975 Agriculture Day came to be celebrated annually with a national celebration in Washington D.C. and in communities across the nation.

Collection description

The collection (1971-1983, n.d.) contains records documenting the first ten years of Ag Day (1973-1983) and includes correspondence, memoranda, meeting agendas and minutes, resolutions, news releases, news clippings, promotional materials (annual logos, brochures, advertisements, kits), newsletters, lesson plans and education kits, fact sheets, national and chapter reports, photographs, awards, audiotapes and films. The audiotapes and films include radio commercials, a school presentation, state/chapter activities, promotional spots on television, National Agri-Marketing Association's promotions and a film on Agriculture Day, and several Today Show segments.

The collection documents the various goals of Ag Day, including education about and the promotion of American agriculture. Educational materials about agriculture for both children and adults can be found throughout the collection, including lesson plans, workbooks, coloring books, fact sheets, news releases and news clippings. The news releases and news clippings often contain information and facts about agriculture and its current state at that time, in addition to information about Ag Day events and activities. The correspondence, both between individuals and to different groups such as committees and Ag Day participants, covers a variety of topics and concerns including planning issues, decisions, opinions, promotional efforts, and attempts to get national figures such as celebrities involved in Ag Day. Much of the collection contains promotional materials including kits, posters, logos, brochures, pamphlets and correspondence regarding the promotional efforts. John Wayne, an Iowa native, was Chairman for the 1977 Ag Day, and there are a significant number of records in the collection for this Ag Day.

Included in the collection are a few files (a campaign plan, correspondence, and publicity materials) documenting the formation, planning and promotion of the first Ag Day. All Ag Days, from 1973-1983 (except for the 1980 Ag Day), are included within the collection.

Organization

The collection is organized in two series:
Series 1, National Agriculture Day Records, 1971-1983, n.d. (chronological)

Series 2, Audiotapes and films, 1974-1982, n.d. (chronological)

Description of series

Series 1	National Agriculture Day Records	1971-1983, n.d
extent:	7.08 linear feet
description:	The series contains correspondence, memoranda, meeting agendas, minutes, resolutions, news releases, news clippings, promotional materials (annual logos, brochures, advertisements, kits), newsletters, lesson plans and education kits, fact sheets, national and chapter reports, awards, and photographs. Included at the front of the series are files (a campaign plan, correspondence, and publicity materials) documenting the formation, planning and promotion of the first Ag Day. All Ag Days from 1973-1983 are documented within the series, except for the 1980 Ag Day. The files are organized chronologically by Ag Day year.

Container list

Box	Folder	Title	Dates
9	1	Ag Day Planning: Campaign plan	1972, n.d.
9	2	Ag Day Planning: Correspondence	1972-1973
9	3	Ag Day Planning: News releases, articles, and news clippings	1972, n.d.
1	1	1973 Ag Day (March 26): Address list	1972, n.d.
1	2	1973 Ag Day (March 26): Articles	1972-1973
1	3	1973 Ag Day and Ag Day Planning: Correspondence	1972-1973
1	4	1973 Ag Day (March 26): Notes by David S. Bennett	n.d.
1	5	1973 Ag Day (March 26): News releases	1973
1	6	1973 Ag Day (March 26): Photographs (3- 4x6 b/w photographs)	1973
1	7	1973 Ag Day (March 26): "Forum on Food" presentations (organized by the Miller Publishing Company)	1973
1	8	1973 Ag Day (March 26): Promotional material	1972, n.d.
1	9	1973 Ag Day (March 26): Promotional material and finances	1972, n.d.
1	11	1973 Ag Day (March 26): Resolution	1972, n.d.
9	4	1973 and 1974 Ag Days: Agriculture Day Committee correspondence, minutes, agenda, reports, and Communication Awards program	1973, n.d.
9	5	1973 and 1974 Ag Days: Correspondence, March-December	1973
9	6	1973 Ag Day (March 26): News releases, articles, and news clippings	1973
1	18	1973 and 1974 Ag Days: News releases	1972-1974
17	14	1973, 1974 and 1975 Ag Days: Slides of promotional materials and activities (42 color slides)	1973-1975, n.d.
2	1	1973, 1974, and 1975 Ag Days: Promotional material	1973-1975
6	6	1973, 1974, and 1975 Ag Days: Promotional material - pamphlets, logos, advertisements (1- 8x10 b/w photograph)	1973-1975, n.d.
1	12	1974 Ag Day (March 25): Articles	1973-1974
1	13	1974 Ag Day (March 25): Committee meetings, minutes and objectives	1973-1974, n.d.
2	4	1974 Ag Day (March 25): Agriculture Relations Council Founder's Award (nomination of John Megown for his involvement with Iowa Agriculture Day)	1974
3	7	1974 Ag Day (March 25): "Farm to Food" (Iowa Agriculture Day) - promotional activities correspondence	1973-1974
1	14	1974 Ag Day (March 25): Correspondence	1973-1975
9	8	1974 Ag Day (March 25): Correspondence, January-April	1974
3	6	1974 Ag Day (March 25): Fact sheets (National Agri-Marketing Association)	n.d.
1	10	1974 Ag Day (March 25): Reference material	1971-1973, n.d.
1	15	1974 Ag Day (March 25): Memoranda by David S. Bennett and Eugene I. Pogalz	n.d.
1	16	1974 Ag Day (March 25): Mailing lists	1973-1974, n.d.
1	17	1974 Ag Day (March 25): National Agri-Marketing Association Communications Award Presentation and a report on Agriculture Day from the North Central Chapter (2- 8x10, 2- 4x4 b/w photographs)	1974
1	19	1974 Ag Day (March 25): Proclamations	1974
4	5	1974 Ag Day (March 25): Minneapolis Agriculture Day	1974
4	9	1974 Ag Day (March 25): Iowa Agriculture Day	1974, n.d.
9	9	1974 Ag Day (March 25): Iowa Farm to Food Day - includes correspondence	1973-1974, n.d.
9	10	1974 Ag Day (March 25): News releases, articles, and news clippings	1974
9	11	1974 Ag Day (March 25): Publicity photographs taken at Clyde Rumpza Farm - Watertown, Minnesota (10- 4x6 b/w photographs)	1974
2	2	1974 Ag Day (March 25): Related materials, includes World Food Conference and articles	1973-1974, n.d.
2	3	1974 Ag Day (March 25): State Agricultural Day Observances - Iowa, North Carolina, North Dakota, South Dakota	1974
9	7	1974 and 1975 Ag Days: Agriculture Day Committee correspondence - includes minutes and reports	1974, n.d.
3	5	1974 and 1975 Ag Days: Education kit	1974, n.d.
4	7	1974 and 1975 Ag Days: National Agri-Marketing Association chapter newsletters	1974-1975
6	9	1974 and 1975 Ag Days: Public Relations - newspaper advertisements and articles	1974-1975
9	16	1975 Ag Day (March 24): Agriculture Day Foundation -"Report to National Executive Committee and Board of Directors" April 27	1975
9	12	1975 Ag Day (March 24): Agriculture Day Foundation correspondence - includes minutes, legal proceedings, bylaws, Articles of Incorporation, Foundation plans, Board of Directors material, and article ("Ag Day Foundation Established," NAMA News 11, September 1975)	1975
9	15	1975 Ag Day (March 24): Agriculture Day Foundation -publicity photographs (3- 3.5x5 and 1- 8x10 b/w photographs)	1975
2	5	1975 Ag Day (March 24): Agri-Education materials	1974-1975, n.d.
2	6	1975 Ag Day (March 24): Agri-Textbook correspondence	1974
2	7	1975 Ag Day (March 24): Articles and news releases	1974-1975
7	6	1975 Ag Day (March 24): Articles from Michigan Farm Journal and Wallace's Farmer	1975
2	8	1975 Ag Day (March 24): Badger Chapter (Wisconsin) activities	1973-1974
2	9	1975 Ag Day (March 24): Canada	1974-1975
2	10	1975 Ag Day (March 24): Chapter activities	1974-1977
3	1	1975 Ag Day (March 24): Correspondence	1974-1975
3	2	1975 Ag Day (March 24): Correspondence - Agriculture Day chairpersons and committee members	1974-1975
3	3	1975 Ag Day (March 24): Correspondence - R. D. Meyocks	1974-1975
3	4	1975 Ag Day (March 24): Creative production and promotions	1974-1975
6	5	1975 Ag Day (March 24): Educational material - elementary school lesson plan	n.d.
17	8	1975 Ag Day (March 24): Farm coloring book and news articles (1- 3x4 and 1- 4x6 b/w photographs)	1975
6	10	1975 Ag Day (March 24): Farm Wife News article	1975
3	8	1975 Ag Day (March 24): Finance Committee	1974-1975
3	9	1975 Ag Day (March 24): Future Farmers of America (FFA) "Food for America" program	1975
3	10	1975 Ag Day (March 24): Industry-Government-Organization Liaison correspondence	1974-1975
4	1	1975 Ag Day (March 24): Lesson plan and coloring book (3- 4x6 b/w and 1- 8x10 b/w photographs)	1975, n.d.
17	9	1975 Ag Day (March 24): Logo preparation (2- 3x4, 1- 8x10 b/w photographs)	1975
4	2	1975 Ag Day (March 24): Media Awareness Day	1974
4	4	1975 Ag Day (March 24): Meeting agendas and minutes	1974-1975
4	6	1975 Ag Day (March 24): Money - collections and disbursements	1975
4	3	1975 Ag Day (March 24): NAMA (National Agri-Marketing Association) - Media Awareness Committee	1973-1974
4	10	1975 Ag Day (March 24): National Agri-Marketing Association Seminar presentation and Board Meeting workshop	1975
4	11	1975 Ag Day (March 24): National Agri-Marketing Association - speech by R. D. Meyocks	n.d.
4	8	1975 Ag Day (March 24): National Agri-Marketing Association Executive Meeting - American Agriculture Day Report	1974
4	12	1975 Ag Day (March 24): National Committee activities	1974-1975, n.d.
5	1	1975 Ag Day (March 24): National Farm-City Week	1974, n.d.
5	2	1975 Ag Day (March 24): News releases	1975
5	4-7	1975 Ag Day (March 24): Orders filled for promotional materials	1974-1975
5	8	1975 Ag Day (March 24): Organization plans	1974-1975
5	9	1975 Ag Day (March 24): Planning manual	1974
5	10	1975 Ag Day (March 24): Print Committee	1974-1975
6	1	1975 Ag Day (March 24): Hiram Drache, National Agri-Marketing Association (NAMA) speech	1975 ca.
6	2	1975 Ag Day (March 24): Proclamations and resolutions (1- 4x6 b/w photograph)	1974-1975
6	3	1975 Ag Day (March 24): Promotional material - coloring book	1974
6	4	1975 Ag Day (March 24): Promotional material - correspondence with major publishers concerning support of National Agriculture Day	1974-1975
6	7	1975 Ag Day (March 24): Promotional material - scripts and letters	1975, n.d.
6	8	1975 Ag Day (March 24): Public Relations Committee - correspondence, pamphlets, press releases (1- print of strip negatives)	1974-1975
6	11	1975 Ag Day (March 24): Related Industry Committee - correspondence concerning promotional activities and materials	1974-1975
6	12	1975 Ag Day (March 24): Report, includes committee members, foreword, objectives, subcommittees, local chapter action plan, reference material	1974
6	13	1975 Ag Day (March 24): Resolution	1974
6	14-15	1975 Ag Day (March 24): Slides - promotions, people, activities (25- color slides)	1975
7	1	1975 Ag Day (March 24): Slides - promotions, people, activities (94- color slides)	1975
8	1	1975 Ag Day (March 24): Summary of chapter activity	1974-1975, n.d.
8	2	1975 Ag Day (March 24): Thank you letters	1975
8	3	1975 Ag Day (March 24): Washington, D.C. correspondence	1974-1975
5	3	1975 and 1976 Ag Days (March 24): Observations (includes North Central NAMA Chapter survey)	1975
9	14	1975 and 1976 Ag Days: Agriculture Day Foundation promotional material - includes elementary school lesson plan, Farm Coloring Book, brochures, poster, memoranda, and news releases	1975-1976
8	5	1975 and 1976 Ag Days: Articles on Ag Day	1975-1976
21	1	1975-1978 Ag Days: News clippings and promotional kits	1975-1978
9	13	1976 Ag Day (March 22): Agriculture Day Foundation correspondence - includes agenda, minutes, notes, contributions, and NAMA News 12, December 1975	1974-1975, n.d.
8	4	1976 Ag Day (March 22): American Agriculture Day Foundation	1975-1976
8	6	1976 Ag Day (March 22): Chapter activities	1975-1976, n.d.
11	3-4	1976 Ag Day (March 22): Chapter reports and correspondence (1- 4x6 b/w photograph)	1976
8	7	1976 Ag Day (March 22): Correspondence	1975-1976
8	8	1976 Ag Day (March 22): Correspondence with chairpersons	1975-1976
8	13	1976 Ag Day (March 22): Correspondence, reports, promotional materials	1975, n.d.
10	3-4	1976 Ag Day (March 22): Foundation funding correspondence	1976
17	10	1976 Ag Day (March 22): Iowa chapter activities - includes photograph of Iowa Governor Robert Ray (1- 3x4 b/w, 1- 8x10 b/w photographs)	1976
17	11	1976 Ag Day (March 22): Kansas-Missouri activities (20- 3x4 b/w photographs)	1976
8	9	1976 Ag Day (March 22): Minutes - Board meeting	1975
8	10	1976 Ag Day (March 22): Organizational chart	1975-1976
10	10	1976 Ag Day (March 22): Promotion kit - includes brochures, poster, articles, lesson plan, and coloring book	1976
7	2	1976 Ag Day (March 22): Promotional and informational materials - pamphlets, poster, report	1976
8	11-12	1976 Ag Day (March 22): Promotional material	1975-1976
10	8	1976 Ag Day (March 22): Publicity photographs (1- 4x5 b/w, 2- 5x7 b/w, 1- 8x10 b/w)	1976
7	3	1976 Ag Day (March 22): Publicity photographs (5- 8x10 b/w, 3- 5x7 b/w photographs)	1976, n.d.
17	13	1976 Ag Day: Secretary of Agriculture, Earl Butz (5- 4x6 b/w photographs)	1976
10	2	1976 and 1977 Ag Days: Chapter correspondence	1976
10	5	1976 and 1977 Ag Days: Correspondence	1976
10	6	1976 and 1977 Ag Days: Education - includes correspondence and The Farmer and You lesson plan	1976
10	7	1976 and 1977 Ag Days: Foundation finances	1976
11	2	1976 and 1977 Ag Days: Related groups - includes American Agri-Women and Oregon Women for Agriculture	1975-1976, n.d.
10	1	1976 and1977 Ag Days: Committee planning - includes correspondence, notes, subcommittee's tasks, meeting notes, agenda, "First Year Honor Roll" (contributors), promotion advertising awards (6- 4x5 b/w photographs)	1974-1977, n.d.
8	15	1977 Ag Day (March 21): "Ag Day '77: Summary of a Success" Agri-Marketing (June 1977), pp. 38-43	1977
8	14	1977 Ag Day (March 21): "Report: American Agriculture Day: National Public Relations Results"	1977
11	6	1977 Ag Day (March 21): Chapter promotions - California (2- 5x7 b/w photographs)	1977
11	7	1977 Ag Day (March 21): Chapter promotions - Illinois	1977
11	8	1977 Ag Day (March 21): Chapter promotions - Louisiana	1977
11	9	1977 Ag Day (March 21): Chapter promotions - Minnesota	1977
11	10	1977 Ag Day (March 21): Chapter promotions - Missouri	1977
11	11	1977 Ag Day (March 21): Chapter promotions - New York	1977
11	12	1977 Ag Day (March 21): Chapter promotions - Oregon	1977
11	13	1977 Ag Day (March 21): Chapter promotions - Wisconsin (Wisconsin Agriculture Week, March 20-26)	1977
11	14	1977 Ag Day (March 21): Chapter promotions - Wyoming	1977
11	15	1977 Ag Day (March 21): Correspondence regarding chapter relations and Agriculture Day reports (1- 5x8 and 1- 8x10 b/w photographs)	1977, n.d.
11	5	1977 Ag Day (March 21): Correspondence regarding Miller Research Services, "A Pre and Post Awareness Study for Agriculture Day"	1976
12	2-4	1977 Ag Day (March 21): Foundation finances, January-February - includes reports, amended bylaws, news releases, regional financial recaps, contributions, solicitation kit	1977
21	1	1977 Ag Day (March 21): News articles	1977
7	1-5	1977 Ag Day (March 21): News clippings	1977
13	12	1977 Ag Day (March 21): News clippings	1977
10	9	1977 Ag Day (March 21): Print campaign (advertising and promotions) correspondence	1976
12	13	1977 Ag Day (March 21): Public relations - news release and fact sheet (see also file 20/2 for film of U.S. Secretary of Agriculture Bob Bergland)	1977, n.d.
12	9	1977 Ag Day (March 21): Publicity - media contact kit (1- 8x10 b/w photograph)	1977, n.d.
12	10	1977 Ag Day (March 21): Publicity - news clippings announcing John Wayne as chairman	1976-1977
12	12	1977 Ag Day (March 21): Publicity - radio and television promotions	1976-1977
12	11	1977 Ag Day (March 21): Publicity - radio coverage and related correspondence	1977, n.d.
12	6	1977 Ag Day (March 21): U.S. President Jimmy Carter receiving Workhorse Award (1- 8x10 b/w photograph)	1977
12	15	1977 Ag Day (March 21): Washington communications -correspondence regarding a Presidential proclamation with legislators, including U.S. Secretary of Agriculture Bob Berglund, Senator James A. Culver, Senator John C. Danforth, Senator Robert Dole, Senator Thomas F. Eagleton, Senator Hubert H. Humphrey, Senator Walter F. Mondale, and Senator Herman E. Talmadge	1972-1977
7	7	1977 Ag Day (March 22): National Agri-Marketing Association (NAMA) promotional material	1977
7	8	1977 Ag Day (March 22): News clippings	1977
7	4	1977 Ag Day (March 22): News clippings, advertisements, and material on farmers' share of food profits	1977
11	1	1977 Ag Day (March 22): Radio and television promotion and correspondence	1976, n.d.
17	12	1977 Ag Day: U.S. President Jimmy Carter receiving the Workhorse Award (7- 8x10" b/w photographs)	1977
12	5	1977 and 1978 Ag Days: 1977 Honorary Chairman John Wayne - includes articles, memoranda and solicitations for 1978 Honorary Chairperson	1976-1977
11	16	1977 and 1978 Ag Days: Correspondence, minutes, chapter reports, plans, memoranda (2- color slides)	1976-1978
21	2	1977 and 1978 Ag Days: Promotional materials - posters, bulletin (includes 1- 11x14 color photograph of Farm-in-the-Zoo in Chicago's Lincoln Park Zoo)	1977-1978, n.d.
12	14	1977 and 1978 Ag Days: Related groups, schools, inquiries, and promotions	1977
13	11	1978 Ag Day (March 20): Citation given to Donald Neth for significant contributions to Agriculture Day and American agriculture	1978
13	3	1978 Ag Day (March 20): Correspondence - includes speeches, reports, planning, meetings, promotions, memoranda, news releases, and newsletters	1978, n.d.
12	1	1978 Ag Day (March 20): Correspondence, agenda, reports, solicitation program, plans, calendar, news releases	1977
11	17	1978 Ag Day (March 20): Correspondence, minutes, chapter reports, plans, memoranda, calendars, publicity kit, press release	1977
12	7	1978 Ag Day (March 20): Print campaign (advertising) correspondence	1977
12	8	1978 Ag Day (March 20): Promotion - correspondence regarding kits for committee workers, organizations, and news media	1977
7	5	1978 Ag Day (March 20): Promotional materials	1978
14	2	1978 Ag Day (March 20): Promotions - correspondence regarding public relations, radio/television consumer media, presidential proclamation, legislator support (1- 8x10 b/w photograph)	1978
14	5	1978 Ag Day (March 20): Promotions - kits to committee workers	1978
14	4	1978 Ag Day (March 20): Promotions - kits to companies	1978
14	6	1978 Ag Day (March 20): Promotions - kits to individuals	1978
14	8	1978 Ag Day (March 20): Promotions - kits to radio stations	1978
14	9	1978 Ag Day (March 20): Promotions - kits to schools and colleges	1978
14	13	1978 Ag Day (March 20): Promotions - Radio and television spots (see also films in box 20, folder 4)	1978
15	1	1978 Ag Day (March 20): Promotions - Wisconsin kit and correspondence	1978
17	15-16	1978 Ag Day: "We Believe in Presidents" (28- color slides and 1- cassette tape)	1978
13	1	1978 and 1979 Ag Days: Activities and plans - includes correspondence, reports, promotional material, media publicity kit, "Ag Day Directional Paper," radio spots, memoranda, and viewpoints	1978, n.d.
13	2	1978 and 1979 Ag Days: Chapter support - includes plans of Wisconsin, Indiana and Iowa, and roster of chapter presidents and chairpersons	1977-1978
13	4	1978 and 1979 Ag Days: Foundation Finances - correspondence, expense sheets, job description for National Finance Chairman, statement of income and expenses (July 31-September 30); 1978/1979 solicitation plan, memoranda	1978
13	5	1978 and 1979 Ag Days: Foundation finances - includes correspondence, agenda, minutes, reports, chapter fund solicitation, board meetings, and balance sheet	1978, n.d.
13	6	1978 and 1979 Ag Days: Foundation finances - includes correspondence, expense sheets, job description for national finance chairperson, statement of income and expenses, and "1978/79 Ag Day Solicitation Plan"	1978
14	1	1978 and 1979 Ag Days: Promotions - coloring book orders	1978
14	7	1978 and 1979 Ag Days: Promotions - kits to organizations	1978
15	2	1978 and 1979 Ag Days: Proposals for 1978 and 1979 Ag Days and related correspondence	1978
15	3	1978 and 1979 Ag Days: Public relations (1- 8x10" b/w photograph)	1978
7	6	1979 Ag Day (March 19): Advertising promotion clippings from The Free Press (Mankato, Minnesota)	1979
15	4	1979 Ag Day (March 19): Chapter support reports	1979
15	6	1979 Ag Day (March 19): Correspondence - includes Foundation (including bylaws and minutes), publicity, and general correspondence	1979
15	5	1979 Ag Day (March 19): Foundation - Chapter financial support	1979
15	7	1979 Ag Day (March 19): Foundation Finances - includes contributions, regional recaps, reports, and related correspondence	1979
13	7	1979 Ag Day (March 19): Honorary Chairperson search	1978-1979
13	8	1979 Ag Day (March 19): Job descriptions and organization chart	1978
13	9	1979 Ag Day (March 19): National Chairperson search	1978-1979
13	10	1979 Ag Day (March 19): Outreach - includes studies, programs and "The Operation Outreach Program Guide" sponsored by the Agriculture Council of America	1978, n.d.
15	8	1979 Ag Day (March 19): Promotions - clippings from agricultural journals	1979
15	9	1979 Ag Day (March 19): Promotions - correspondence	1979
14	3	1979 Ag Day (March 19): Promotions (creative development and production of advertising and promotional materials) - includes related correspondence and samples (1- 5x7" b/w photograph)	1978
14	10	1979 Ag Day (March 19): Promotions - kits to supermarkets	1978
14	11	1979 Ag Day (March 19): Promotions - National Association for Farm Broadcasters	1978
15	10	1979 Ag Day (March 19): Promotions - National Association of Farm Broadcasters	1979
14	12	1979 Ag Day (March 19): Promotions - Personalities	1978
15	11	1979 Ag Day (March 19): Promotions - personalities (Rex Allen)	1979
14	14	1979 Ag Day (March 19): Promotions - special programs, correspondence	1978
15	12	1979 Ag Day (March 19): Promotions - special programs	1979
15	13	1979 Ag Day (March 19): Promotions - supermarkets	1979
14	15	1979 Ag Day (March 19): Promotions - wholesalers, correspondence	1978
15	14	1979 Ag Day (March 19): Promotions - wholesalers, correspondence	1979
15	15	1981 Ag Day (March 19): "Agriculture: It's Your Heartbeat, America!" - includes letter and organization chart	1981
7	7	1977 Ag Day (March 18): Proclamation	1977
7	9	1982 Ag Day: Official proclamation by President Ronald Reagan	1982
15	16	1982 Ag Day (March 18): Reports	1982
15	17	1982 Ag Day (March 18): Promotional material	1982
15	18	1983 Ag Day (March 21): Promotional material	1983
17	1	Photographs: Farm tours (8- 4x6 and 2- 8x10 b/w photographs)	n.d.
17	2	Photographs: Iowa Chapter activities - includes photographs of Iowa Governor Robert Ray signing the Iowa Agriculture Day Proclamation (8- 4x6 b/w photographs)	n.d.
17	3	Photographs: Kansas-Missouri Chapter activities (1- 4x6 and 1- 8x10 b/w photographs)	n.d.
17	17	Photographs: Meetings and tractor exhibit (1 contact sheet)	n.d.
17	4	Photographs: Mid-South Chapter activities (1- 8x1 b/w photograph)	n.d.
17	5	Photographs: Midwest Chapter activities (2- 4x6 and 1- 8x10 b/w photographs)	n.d.
17	6	Photographs: Minneapolis presentation (1- 4x6 b/w photograph)	n.d.
17	7	Photographs: Unidentified photograph (1- 8x10 b/w photograph)	n.d.

Description of series

Series 2	Audiotapes and films	1974-1982, n.d.
extent:	1.67 linear feet
description:	The series contains audiotapes and films including radio commercials, a school presentation, state/chapter activities, promotional spots on television, National Agri-Marketing Association promotions and a film on Agriculture Day, and several Today Show segments. The series is arranged chronologically.

Container list

Box	Folder	Title	Dates
18	1	Agriculture Day radio commercials (1 reel to reel tape)	1974
18	6	1975 Ag Day (March 24): Tapes - Fort Dodge fourth graders. Agriculture lesson and reactions (2 reel to reel tapes)	1975
19	1	Four promotional spots for Agriculture Day (2- 16mm films)	1975
20	1	1975 Ag Day (March 24): Film - "1975 NAMA American Agriculture Day"	1975
16	1	Today Show segment on National Agriculture Day, March 24, 1976 (1- videotape)	1976
19	2	National Agri-Marketing Association Conference (1- 16mm film)	1976
19	3	John Wayne in promotional spots for National Agriculture Day (3- 16mm films)	1977
20	2	1977 Ag Day (March 21): Film - Bob Bergland, U.S. Secretary of Agriculture, Today Show, NBC, March 21	1977
19	4	Promotional spots for National Agriculture Day (2- 16mm films)	1978
20	3	1978 Ag Day (March 20): Film - promotional spots for Agriculture Day, including three done by Honorary Chairperson John Wayne (2- 16mm films)	1978
20	4	1978 Agriculture Day (4- 16 mm films)	1978
16	4	1979 Ag Day (March 19): "Agriculture Day 1979," produced by Verne Strickland, WRAL-TV, Raleigh, North Carolina (1- 3/4" U-matic S videotape).	1979
18	7	1979 Ag Day (March 19): Tapes - Carolina and Virginia Chapter activities, Indiana Agriculture Day (2 reel to reel tapes)	1979
16	2	Promotional spot for National Agriculture Day (1- 3/4" videotape)	1982
16	3	President Ronald Reagan in promotional spot for National Agriculture Day (1- 3/4" videotape).	n.d.
18	2	Agriculture Day radio commercials (1 reel to reel tape)	n.d.
18	3	National Agri-Marketing Association radio commercials (1 reel to reel tape)	n.d.
18	4	National Agri-Marketing Association: "Careers" (1 reel to reel audiotape)	n.d.
18	5	National Agri-Marketing Association: "That's What It's All About" parts 1 and 2 (2 copies; 4 audiocassette tapes)	n.d.